Art Direction

As a graphic designer and illustrator, I, in many cases, take creative direction to achieve best results, however, as and when required, I love the creative leadership that comes with planning and managing visual communication projects. As a lover of words, as well as visuals, I try to start every assignment with a text-based brief, and background, to create the scaffolding necessary to support all phases of initial exploration, continual development and fulfilment. I also work with many platforms to support best results and collaborative workflow (Acrobat, Google Suite, Trello, Wrike, etc) however, when wearing the hat of the Art Director I also appreciate the role of being attuned to the ineffable. I try to cast the nets wide to find elusive options and enjoy marshalling inputs to shape overall creative direction. I also like scamping. See individual projects and captions below.