Infographics

My relationship with infographics didn’t start smoothly—we weren’t fond of each other at first. But, as we all know, if you spend time doing something you get better at it. And so it was with me and these little jam-packed info-rascals. Crafting effective infographics requires the immediate effort of structuring content and refining details and I now have the long-term experience that builds an instinct for what works. While I can work within any timeframe, the best results come from following a few key principles—understanding the purpose, theme, brand, and audience before assembling and exploring options. And the final stage is, of course, all about iteration and refinement. See individual projects and captions below.