Campaign Design

I love working on campaign-based work. No greater thrill exists than the creative (and logistical) challenge of creating (and aligning) touchpoints to capture the attention of, and resonate with, a target audience. And yes, before you ask, I do thrive on the creative challenge of crafting designs that align with campaign goals. See individual projects and captions below.

MUTATE APPLY CREATE DEFY – Top-level campaign messaging, typography and design. Initial phase featured submission of four distinct conceptual treatments, of which this is one. The ultimate aims of the touchpoints were to be simple; grab attention; compel engagement; and drive prospects to find out more.

Gigaclear – Print & digital campaign (brochures; mailers; lander & social media). And I came up with, and wrote, the, ahem, the typographical concept (top right).

UCREATIVE mobile app – Print & digital campaign (banners, brochures, pop-ups and lanyards for app launch).